Wednesday, November 19, 2008

Most nonprofits not using marketing plan, want strategy help - The right plan is flexible enough to embrace the changes your organization faces on a regular basis yet specific enough to guide ongoing implementation ....more.

Would you buy a mattress from this charity? Nonprofits love to write about what they do. Isn't that missing the point? In advertising, the saying goes: "Features tell. Benefits sell." Consider the mattress....more

It behooves us to understand that when we sneeze, so does the rest of the world…. “The economy is no longer a subject of interesting debate in this country. Today we face enormous dilemma," said Dr. Michael Porter of the Harvard Business School....more

Our content converts clicks into conversations........for nonprofits, PR is an increasingly vital marketing tool - especially as traditional forms of advertising struggle to catch consumers' attention. Let TXNP tell your story.... by joining TXNP you'll have access to all of our useful tools...check them out and JOIN TXNP TODAY.

10 ways to raise money in a recession - It’s simply a matter of taking a step back and being strategic about find new answers...more

Board critics may be the "weakest link"- Consider if the characteristics are evident on your board and how staff can transform leaders become the strongest links. ...more

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