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Most
nonprofits not using marketing plan, want strategy help
- The right plan is flexible enough
to embrace the changes your organization faces on a
regular basis yet specific enough to guide ongoing implementation
....more.
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Would you buy a mattress from this charity?
Nonprofits love to write about what they do.
Isn't that missing the point? In advertising, the saying
goes: "Features tell. Benefits sell." Consider
the mattress....more
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